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Crank 11 Digital Marketing | Google Ads or Adwords Management

Adwords Management

Advertising with Google Adwords allows you to pay to show your ads your target market, depending on their demographics, and searches.

Search text ads are the ads that show up when you Google something, and often the top 4 results will be paid ads. This allows your company to be one of the first things they see when they are searching for something related to your product or service.

Display ads are ads that can show up on any website. You can target where your ad shows by websites related to your product, or by pages that contain content that is relevant to your product. Remarketing allows your ads to follow previous visitors to your website, and stay top-of-mind since they likely have an interest in what you have to offer.

Google also offers remarketing advertisements. Have you visited a website while searching for a product or service to only have that business follow you around the internet? These types of advertisements follow you around from social media, news articles, and search engines.

The final type of Google advertisement is a shopping ad, created for products to display when specific search keywords are hit. These ads show up as ‘buy now’ ads with price and store information at the top of the search page.

WHAT WE DO

  • Landing Page Optimization
  • Keyword Research
  • Competitor Research
  • Ad Copy Writing
  • Monthly Reports
  • On-going Optimization
  • A/B Testing

Source

Google Display Campaigns reach 80% of global internet users.

(Google Benchmarks and Insights)
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